Derby Wars is the latest creation from Horse Racing Labs, LLC, a technology-based business focusing on innovation in horse racing. The company’s first website, HorseRacingNation.com, was launched in 2009 and hosts over 3-million visits annually from horse racing fans around the world.

Horse Racing Labs, LLC was co-founded by longtime horse racing executive Mark Midland, formerly with Churchill Downs, Harrah’s and Youbet.com;and marketing executive Michael Shutty.